Digital Marketing Executive
Key role information
  • Date added: 15-01-26
  • Hours: Full Time (Monday–Friday, 9am–5pm)
  • Wage: £27 000 to £30 000 p/a
  • Sector: Commercial
  • Location: Wakefield
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An exciting opportunity...

Digital Marketing Executive

A creative and close-knit advertising agency with over 30 years of experience is looking for a Digital Marketing Executive to join their team.

You’ll manage and optimise multi-channel digital campaigns, including PPC, Google Display Network, Meta Ads, and more. This is an excellent opportunity to work on automotive and retail clients while learning from experienced team members.

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The Role

  • Plan, manage and optimise paid campaigns across Google Ads, Meta Ads Manager & other platforms
  • Analyse performance using Google Analytics 4, Tag Manager, and Looker Studio dashboards
  • Conduct keyword research using Ahrefs, SEMrush, and Keyword Planner
  • Manage budgets independently, improving ROAS and CPA
  • Carry out A/B testing with VWO, Optimizely or similar tools
  • Manage social campaigns across Facebook, Instagram, LinkedIn & X/Twitter
  • Create content assets (graphics, emails, digital imagery) where required
  • Collaborate with clients and internal stakeholders to deliver campaigns on time and on budget

About You

  • 2–5 years’ experience in paid media, PPC or digital marketing campaigns
  • Google Ads Certification (Search, Display & Video)
  • Meta Blueprint Certification
  • Confident using GA4, Tag Manager & Looker Studio
  • Proven improvements to ROAS/CPA and cross-channel strategy
  • Strong creative and analytical skills
  • Excellent organisational and communication skills
  • Office-based full-time in Wakefield
  • Nice to Have:
  • TikTok Ads or LinkedIn Ads Certification
  • Experience with B2B marketing campaigns
  • Knowledge of CMS platforms (WordPress or bespoke) and basic HTML/CSS

Benefits

  • 28 days holiday
  • Company pension
  • Free onsite parking
  • Regular social events, incentives, food days & team outings
  • Training & ongoing development
  • Supportive culture that truly looks after their staff

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