Senior Marketing Executive/Marketing Manager
Key role information
  • Date added: 06-03-24
  • Hours: Monday to Friday, Full Time
  • Wage: up to £38 000 p/a
  • Sector: Commercial
  • Location: Wakefield
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An exciting opportunity...

Senior Marketing Executive/Marketing Manager

An exciting opportunity awaits an accomplished Marketer to take on a dynamic role within a well-established and highly respected B2B business in the UK.
You'll be the face of a specific brand within the larger business entity. With a recently bolstered marketing budget, your mission will be to enhance brand awareness both internally and externally. Drawing on your creativity, you'll craft traditional and digital marketing strategies employing SEO, PPC, and other modern approaches.

Your responsibilities will include brand development, crafting an effective sales toolkit, and content creation. You’ll collaborate closely with the Group Campaign Manager to devise an annual calendar of activities spanning various market sectors, ensuring the rollout of compelling written, graphic, and video content that stays true to the brand’s identity. Renowned for its exceptional customer loyalty and enduring relationships with household names, this company looks to you as the Senior Marketing Executive/Marketing Manager to weave its narrative and drive new business revenues through innovative marketing techniques and initiatives

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The Role

  • Managing the company website, creating new engaging content alongside SEO, PPC, case studies, white papers
  • Managing email, print and social media marketing campaigns
  • Creating an effective sales tool kit to support revenue growth across multiple markets
  • Developing engaging online content (SM forums, videos, blogs, and graphics) and monitoring and analysing their success
  • Developing a competitor analysis report
  • Delivering relevant data content, recommendations and social proof campaigns to business defined customer segments
  • Developing surveys using Pardot

About You

  • B2B and industrial products experience highly desirable
  • Experience in brand development
  • Google Analytics, SEO, PPC with solid digital experience
  • Experience with CRM (Salesforce), customer data to determine persona-type activity
  • Experience analysing email marketing data across multiple touchpoints to build an understanding of each touchpoint for the customer journey
  • A natural ability to build rapport. You’ll be happy working alongside a small sales team and marketing throughout the wider group driving knowledge and insights
  • Analytical/ data driven
  • Experience using Salesforce and Pardot would

Benefits

  • 25 days holiday + Bank Holidays
  • Company pension

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